Rihanna: The New Poster Girl for Vinyl Fashion

Rihanna’s music video for the song “S & M” is an amazing tribute to fashion’s sexiest fabrics: vinyl and latex.  In the video, she is seen in various latex styles, from a 1940’s chic dress with a matching fascinator to a candy-colored pink and orange minidress.  It wouldn’t be a S & M themed music video without the notable appearance of her white vinyl outfit, a head-to-toe fetish look, feature a white vinyl bikini with matching vinyl stockings, gloves, and hood.

Rihanna stays true to the song’s theme when she performs it in concert, with a variety of vinyl unitards in white and black, usually with a very high, 80’s style cut to complement her thighs and hardware details to finish off the S & M styling.

With her dedication to vinyl and latex, Rihanna has now become one of the most widely searched for celebrities for images of her in her seductive new fabric of choice, beating out even Pamela Anderson, Paris Hilton, Kate Beckinsale, and Beyonce Knowles, whose appearances, photo shoots, and films featuring vinyl are ever-present in our cultural memory.  The “S & M” video is certain to become as synonymous with vinyl as Madonna’s “Human Nature” video, Lady Gaga, and Bianca Beauchamp.

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